Videos To Help You Launch Your Business

Getting Started Right

Watch this 30-minute Getting Started video with Senior Presidential Directors Gregory and Robin Blanc Mascari

“This audio by Darren Hardy is about the mindset to be successful in our profession. Especially if you are new to network marketing, this audio can accelerate your path to success and help you bypass the landmines.”  (90-minute audio)

Jim Rohn (60-minutes)

Excerpt from Building Your NWM Business by Jim Rohn (5 minutes)

“If you don’t like how things are, change it!” ~ Jim Rohn (15 minutes)

This is such a classic. If you listen to this powerful recording by Earl Nightingale, take notes on the 12 points referenced at the end, and apply those 12 points diligently, then you too will discover your acres of diamonds! (10 minutes)

Nicki Keohohou, Co-Founder of Direct Selling World Alliance, shares valuable insights on what is going on and the evolution of our profession. (30 minutes)

PHil Jones - Empower LifeWave

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The 4 Beliefs Of Success

Belief is the substance that turns your dreams into reality. 

Take a few minutes and rate your current belief level (on a 1-10 scale) in each of the following areas:

 ProductsCompany, Industry, Yourself

If your belief level is below a 7 or 8 in one or more of these areas, contact your Sponsor and together you can start to raise your belief level by reading or watching videos. 

  • “Persistence, coupled with absolute belief, can never be defeated.” ~ from Your First Year in Network Marketing, Mark Yarnell & Rene Reid Yarnell

1. Belief in the Products

Rank yourself on a scale of 1-10: ____

LifeWave is committed to ongoing research…committed to staying on the leading edge with unique, exclusive, patented, and scientifically proven breakthrough phototherapy products.

3. Belief in the Industry

Rank yourself on a scale of 1-10:____ 
Network marketing is one of the world’s fastest-growing and richly rewarding professional career paths. More and more companies are relying upon it to more effectively get their goods and services to market.

2. Belief in the Company

Rank yourself on a scale of 1-10: ____ 

LifeWave is a leading-edge health-science research and development company … that strategically chose Network Marketing to sell its products. In return, it compensates its Distributors for doing word-of-mouth advertising.

4. Belief in Yourself

Rank yourself on a scale of 1-10: ____

What the mind can conceive and believe, it can achieve.”~  Napoleon Hill

Do you believe in yourself? This is fundamental to your progress and success. You need to believe that you can achieve the goals and objectives that you’ve set for your new LifeWave business.

3 Rules of 3

Michael Clouse: Years ago, I discovered that those who are deemed to be Masters in this “networking thing” understand three simple truths about the business. Although you might hear these expressed somewhat differently from leader to leader, the underlying facts remain the same. 

For purposes of our discussion, we’ll refer to these truisms as Network Marketing’s “Three Rules of Three”

1. Network Marketing is about Three Things:

  1. Finding people to talk to– Prospecting
  2. Talking to the people you find– Presentation
  3. Teaching those who join how to do the same– Duplication

3. Get Better at the Game 

  1. Work more on yourself than you do on your business
  2. Work more on yourself than you do on your business
  3. Work more on yourself than you do on your business

2. Understand 3 SW’s the Rules

  1. Some people decide to join– Some will
  2. Some people decide not to join– Some won’t
  3. Some people decide not to decide– So what…Who’s next?

The History of Network Marketing?

1. Before NWM

People have always been afraid and even ignorant about ideas and methods that may result in change. Fear of change caused ridicule of Christopher Columbus, Louis Pasteur, Thomas Edison and Albert Einstein. There are other examples of how fear of change had effects on progress: department stores and franchises.

In the 1800s, people bought what they needed at small, family-owned shops. Then a man named W.T. Grant had an idea that created change: 

  • What if we combined all these separate, little shops by making them individual departments under one roof, in one large store? 

Customers loved the new and better way of doing things.

The individual merchants who owned the old-fashioned retail stores saw their businesses decline. The shopkeepers fought back politically. There were thousands of them with thousands of votes, and they lobbied for their right to do things the same old way.

They finally got the local and state governments to outlaw Grant’s department stores. Eventually, Grant’s department store won out. If there is a better way it will persist.

In the early 1960s franchising was a revolutionary new technology in business, and it was also met with resistance. Newspapers and magazines wrote what a scam and rip-off franchising was. Stories of people who lost their life savings to some franchise were everywhere.

There was a strong move to make franchising illegal. In fact, franchising actually came within 11 votes of being outlawed by Congress. Today this ‘so-called scam’ is responsible for over 34 percent of all retail sales in North America. Franchises sell nearly 800 billion dollars worth of goods and services today. 

Every industry goes through an evolution similar to this: 

  • Chiropractors were considered quacks in the 1970s
  • The stock market was considered shady and a form of gambling
  • The first newspaper in British North America, The Public Occurrence (1690), was suppressed by the governor of Massachusetts. 

Now, we almost can’t do without these industries.

2. The Pioneers

Like all-powerful concepts, Network Marketing has also met resistance due to a lack of understanding. 

There is no mystery to Network Marketing. It’s just another form of sales and distribution

In the early 1940s, a company by the name of California Vitamins recognized that all their new sales representatives coming aboard were friends and family of their existing sales force, primarily because they wanted the product at wholesale cost. 

They also discovered that it was easier to create a sales force of a lot of people who each sold a small amount of product than it was to find a few superstars who could sell a lot of products. 

So they combined those two ideas and designed a sales compensation structure that encouraged their salespeople to invite new representatives from satisfied customers, most of whom were family and friends, who each have the same right to offer the product and representative status to others. The salesforce grew exponentially.

The company rewarded them for the sales produced by their entire group or network of sales representatives. Network Marketing was born!

  • A few years later, California Vitamins changed its name to NutraLite Food Supplement Corporation.
  • In 1956, NutraLite was joined in network marketing by Dr. Forrest Shaklee to gain a broader distribution of the food supplements he had developed. 
  • In 1959, former NutraLite distributors Rich DeVoss and Jay Van Andel started the Amway company as the American Way of marketing products. 

Like many truly innovative breakthroughs, the development of true network marketing was an accident.

3. NWM & the FTC

Abuses of exponential growth haunted network marketing for years and it is still misunderstood today.
One of the first abuses of the concept of exponential growth to generate income may have been the chain letter craze that swept the U.S. after World War I. The letters promised great profit if you would send a dime or a dollar to the person at the bottom.  The chain letters spread as far as Europe, and by the 1930s the U.S. post office estimated that 10 million letters were being mailed each day.

Postal Authorities and law enforcement agencies battled the fraudulent schemes and the chain letter phenomenon began to subside in the early 1940s. Unfortunately, this scam spawned schemes that came to be known as pyramids, where money was given for the right to involve others — no valid product was being purchased from the company.

In 1974, Senator Walter Mondale declared such companies to be the nation’s number one consumer fraud. Law enforcement agencies moved quickly to clean up the abuses. In the mid-1970s, with no clear understanding of what constituted a legitimate use of network marketing, the Federal Trade Commission and state agencies across the nation turned their eyes to almost all network marketing companies. 

In 1975, the FTC filed suit against Amway, alleging that the company was an illegal pyramid and that its refusal to sell its products in retail stores constituted a restraint of trade.

Amway spent four years and millions of dollars in legal fees to clear its name. In 1979 the FTC (Federal Trade Commission) ruled that Amway was not a pyramid, that its revenue was generated from the sale of its products. The FTC acknowledged network marketing as a legal and efficient distribution system.

Network Marketing exploded in the next decade.

4. Why hasn’t the truth about NWM been told?

Network Marketing is about empowering the individual.

The truth is that most people in power today have an overriding fear of the loss of their own power. Is it really your best interest they have at heart? 

Remember what happened with W.T. Grant, franchising, and the first newspaper? Most new concepts have always met with resistance and rejection at first.

Newspapers, magazines, radio and television earn their primary profits from their advertisers. Is it in the media’s best interest to say anything positive about an industry that does not advertise? Whose side do you suppose the media would take to protect their advertising dollar? 

Do you suppose major traditional marketing companies that are receiving increased competition from network marketing companies are excited? 

Network marketing companies are bypassing the department stores and malls and going directly to the consumer’s living rooms with sharing, caring service and timesaving convenience. What if you were one of the brokers, retailers, wholesalers, media people or any other person whose job or businesses were being threatened because network marketing was a new and better way of doing things? What would you do?

What if, in fact, your job were in jeopardy either as the VP of Sales or as one of the executive staff who might have to answer to stockholders and explain why your market share was being taken away by some network marketing company and your position, your power and your income were at stake? 

Just as in any business or industry, there are scams and schemes that hurt the industry’s image. Real estate has had its scams. Banking and Savings and Loans have had their improprieties. Ministries have had abuses for self-serving purposes. The stock market has had its insider trading scandals. 

5. How Does NWM Work?

NWM is the new way to financial freedom. 

You’ll never create residual income and freedom from the traditional job. Even professionals are trading their time for money; if they are not seeing clients or patients, they are not getting paid. Most income is temporary and it is easy to determine if your income is temporary – just stop working for 90 days. If your income stops or slows down, you have temporary income. 

In NWM, you can stop trading time for money. Once you develop a solid network of sales representatives, you will create ongoing residual income. This can give you the freedom to do what you want when you want to.

In NWM, you share information and develop personal and professional contacts. You are rewarded for sharing information that results in product sales.

NWM empowers you to build your own networking sales organization from your personal and professional contacts, which also empowers everyone to do the same, creating exponential growth of your network.

You can earn income from the successful efforts of your network of business associates. Unlike conventional Corporations with one chief executive at the top, in Network Marketing everyone is the CEO of his or her own independent organization.

A NWM company supplies the product. Then they join in partnership with a network of independent representatives, each one in business for themselves.

The NWM company takes care of the following:

Website design & implementation (since 2000), research and development, finances, marketing materials, management, public relations,, production, warehousing, packaging,, quality control, administration, shipping, data processing, accounting, payment of representative sales commissions, conventions and more.

6. Co-Operation vs Competition

One of the reasons for the success of Network Marketing (NWM) is that it is based on cooperation, not competition.

  • Career advancement in network marketing comes directly from helping to create success with those that you introduce to the company. 
  • Network Marketing is sharing information that results in product sales. 
  • People involve themselves because they want to finally be compensated for what their efforts are really worth. 
  • They’re involved because somebody cared enough about them to show them the awesome opportunity of network marketing. 
  • They get involved because they were ready to make a change


Why are so many companies utilizing network marketing as their chosen method of marketing? 

Simply stated, it’s more efficient! They do not pay for marketing, distribution or sales until after the sale is made and the product is delivered. 

They replace traditional advertising and marketing costs with sales commissions to the independent representatives, paid after the product is sold.

Compare that to traditional marketing where a company can spend millions of dollars on advertising…as well as all costs associated with an employee-based sales force, such as the following:

  • benefits
  • support staff
  • communication
  • travel and office

And all, that BEFORE any product is sold.